A refreshing approach to tighter pockets

In these current times of austerity, we are all trying to find ways to continue our lives to how we are accustom but just a little more cheaply. We head to the sales a bit more, have folks over for dinner rather than out, and have replaced our time in the gym with the great outdoors.

But one thing that won’t ever change is the need to eat out – or should I say want. Local restaurants, which offer convenience and greater affordability are popping up in the suburbs, providing alternatives to another night in.

Season Kitchen & Dining Room in Finsbury Park has recently gotten some good press on their novel approach to wine charges. Rather than focusing on margin, as all restaurants do, they have added what in essence is a ‘corkage’ charge for their wines. Adding the same charge on top of the price of the wine to them, they are able to offer the customer an exceptional wine at a reasonable price. The theory, I am assuming is that the attraction of this offer will bring more people, more frequently, and as most people order the third wine from the top, they will for the most part, still be hitting margin.

And I really hope this works. Transparency in pricing brings good will with customers, and after many years of being dictated to, it’s refreshing to see the tables turned. If more restaurants take note, we all may be able to continue what we have all grown accustom to, drink better wine out, and in turn support small independant restaurants through this time.

Season Kitchen & Dining Room

53 Stroud Green Road, Stroud Green,

London N4 3EF 0207 263 5500

Comments
3 Responses to “A refreshing approach to tighter pockets”
  1. jkenjin says:

    Thank you for your post! Keep up the good job and have a great aloha week!! ^_^

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  1. […] like that lovely restaurant in Finchley that we wrote about recently, we are too offering a corkage charge on our wines – £8 on any bottle. We hope this will […]

  2. […] like that lovely restaurant in Finchley that we wrote about recently, we are too offering a corkage charge on our wines – £8 on any bottle. We hope this will […]



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